Who runs this site
EL Directory (eldirectory.co.za) is operated from East London, South Africa, by Dr. S.A. Mahlasela. You can reach us at hello@eldirectory.co.za.
What we collect
When you browse the directory, we collect minimal information: pages visited, approximate location (city level), browser type, and referring site. We use this to understand which listings are popular and improve the site.
When you submit a business listing or send a contact form, we collect the information you provide directly: business details, your name, email, and phone number. We use this only to publish your listing or reply to your enquiry.
Cookies and tracking
We use a small number of cookies for essential site function and analytics. We also use Google AdSense, which serves ads to support the free directory. Google and its partners may use cookies to show ads based on your visits to this site and other sites on the internet.
You can opt out of personalised advertising by visiting Google Ads Settings or aboutads.info.
How we use your data
- To display your business listing publicly (only the details you submit for publication)
- To reply to enquiries you send us
- To improve the site based on aggregated, anonymous traffic patterns
- To serve relevant ads via Google AdSense
We do not sell your personal information. We do not share submission contact details with third parties. The only exception is hosting and infrastructure providers (Supabase, Railway, Cloudflare) who process data on our behalf under their own privacy terms.
Your rights (POPIA & GDPR)
You have the right to ask what data we hold on you, request a copy, ask us to correct it, or ask us to delete it. Email hello@eldirectory.co.za and we'll respond within 30 days.
If you submitted a business listing and want it removed, just ask. No reason needed.
Children
The directory is not directed at children under 16. We don't knowingly collect data from anyone under that age.
Changes
If we materially change this policy we'll update the date at the top and, where practical, post a notice on the homepage.